Peer community
Member Exchange
A peer community for AI practitioners and destination professionals working in destination marketing and management organisations, convention bureaus, business events teams, and professional congress organisations. Share ideas, ask questions, discuss use cases, and learn from peers who are working through the same challenges.
Five conversations to get started. Open a thread to read the post and reply.
How are you handling board approval for your AI strategy?
We are at the stage of drafting our first AI strategy and need board sign-off. Has anyone navigated the process of getting leadership to engage seriously with this topic? What worked and what did not?
Which AI writing tools are you actually using day-to-day?
There are dozens of options but the marketing advice is often from vendors. Interested in what peers are genuinely finding useful for content drafting, translation, and social media — and what you have tried and dropped.
Visitor data and AI tools — how are you managing GDPR obligations?
We want to use visitor survey data to train a recommendation engine but are uncertain about our legal basis under GDPR Article 6. Has anyone dealt with this and worked through a DPA with an AI vendor?
Is anyone measuring how often your destination appears in AI search results?
We are trying to establish a baseline for how ChatGPT, Perplexity and similar tools respond to questions about our destination. Has anyone developed a monitoring approach or found tools that help with this?
AI for MICE: what are convention bureaus actually doing?
Most AI and DMO discussion focuses on leisure marketing. Interested in what peers in convention bureaus and business events teams are using AI for — particularly for bid documents, delegate engagement, and event impact reporting.
Curated reading and links shared by the community — strategy, AI search visibility, and regulation. New submissions are reviewed before they appear here, and every link is checked before publishing.
Strategy & case studies
Five Things DMO Marketers Need to Know About AI Technology
A committee-authored primer on how AI is reshaping content creation, data analysis, chatbots, and visitor personalisation — and why human expertise still matters.
Destinations International · shared by destinationready.ai editorial
Visit link →4 Ways AI Can Streamline Your DMO's Workload
Practical applications for board reporting, on-brand content generation, and CRM data management, with real examples from Visit Tucson and Visit Florida.
Destinations International · shared by destinationready.ai editorial
Visit link →How Destination Organizations Are Using AI & Measuring Its Impact
Field results from Discover Puerto Rico and Visit Colorado Springs on chatbot engagement, staff adoption, and reporting AI's impact to leadership.
Destinations International · shared by destinationready.ai editorial
Visit link →AI Opener for Destinations
A European peer-learning programme for DMOs on AI adoption and policy, including BotCamp sessions and a survey of 157 destinations on AI readiness.
aiopenerfordestinations.com · shared by destinationready.ai editorial
Visit link →AI search & visibility (AEO)
3 Things Every Destination Should Be Doing to Succeed in AI Search
Why DMOs have a structural advantage in AI citation, and three concrete steps to become the source AI platforms quote when travellers ask about your destination.
Destinations International · shared by destinationready.ai editorial
Visit link →Orange 142 — AI Visibility for Travel & Tourism
A commercial overview of generative-engine optimisation (GEO) for DMOs, including a free GEO audit covering content structure, schema, and AI-friendliness.
orange142.com · shared by destinationready.ai editorial
Visit link →Regulation & ethics
EU AI Act — Full Text & Explorer
The official text of Regulation (EU) 2024/1689, with a plain-English summary and an interactive explorer to find the articles relevant to your organisation.
artificialintelligenceact.eu · shared by destinationready.ai editorial
Visit link →ICO Guidance on AI and Data Protection
The UK Information Commissioner's Office's detailed guidance on applying data protection principles — fairness, transparency, accountability — across the AI lifecycle.
ico.org.uk · shared by destinationready.ai editorial
Visit link →Real AI projects shared by other DMOs. This is the same library as Destination AI Toolkit → Use Cases, where you can also submit your own.